Learn more about how faculty in the College of Business are having a positive impact on our region
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A faculty member from the Western Carolina University College of Business has teamed up with staff in the WCU Office of Financial Aid to develop a pilot program to help young adults improve their financial literacy skills.
Marketing professionals who work for sport organizations must realize that a “one-size-fits-all” approach to trying to entice a mom and dad to bring the kids to the ballpark is no longer an effective method to reach those potential customers in a time of increasingly diverse family structures decades removed from “Leave it to Beaver.”
A recent study by a group of Western Carolina University professors in the College of Business indicates that leveraging applications that utilize artificial intelligence holds promise for test preparation and job interview practice by students, with potential benefits beyond academia.
A recent research project led by Brian Whelan reaches the surprising conclusion that a higher level of social media activity on behalf of instantly recognizable brands results in a decrease in consumer attachment to those brands.
A faculty member in Western Carolina University’s Hospitality and Tourism Management Program is conducting research examining various factors that can influence customer sensory experiences at themed restaurants and affect their behavioral intentions.
Although the importance of conflict management style, self-monitoring and change orientation is well-established in the management sciences, recent research by a Western Carolina University professor suggests that those personality traits are frequently overlooked when organizations assemble teams tasked with improving business practices.
